I manage social media content across two distinct but complementary spheres: professional B2B marketing and authentic maker community engagement. My maker Instagram (@_sewkim) showcases my natural ability to connect with creative audiences through genuine storytelling about sewing and knitting projects—sharing both triumphs and challenges in ways that build real community connections. This authentic approach to maker content creation gives me unique insight into what resonates with creative audiences.

In my professional role, I developed and executed social media strategies across LinkedIn, Instagram, Facebook, and web platforms through significant organizational changes including a rebrand and multiple acquisitions. Posts averaged 1.5-3k engagements with approximately 10% engagement rates, demonstrating strong audience connection and content relevance. My role encompassed the full content creation process: interviewing technical staff, drafting multi-channel posts, incorporating stakeholder feedback, and maintaining consistent brand voice while making complex engineering projects accessible
and engaging.

I work effectively both independently and as part of collaborative teams, handling everything from strategic planning to execution. This includes designing graphics, editing photos, shooting and editing video content, and managing community engagement through social media moderation. My experience balancing technical accuracy with compelling storytelling ensures content resonates with diverse audiences—from industry professionals to community members to
craft enthusiasts.