Wrote and managed the monthly internal newsletter, Consor in Focus, for 1,800+ employees, maintaining a 72% open rate with 6% click-through average. My role encompassed content planning based on monthly firm priorities, drafting copy that synthesized internal and external content, and analyzing performance metrics to improve engagement. I also developed an external newsletter strategy with audience segmentation based on technical capabilities, content planning, and frequency recommendations. Each newsletter required balancing diverse content—from technical project highlights to company updates—while maintaining consistent brand voice that kept a geographically dispersed team connected
and informed.